The only way most people have of discovering and evaluating equities is to sort through endless check boxes on sites like. Honestly, I received little from these services other than to learn how frustrating the investment selection process can be. In the past I spent hours sifting through brokerage stock selection GUIs on websites and apps. I recently launched an open-source Python project for building a stock database of all equities listed on the NYSE and NASDAQ. At WisdomTree, we always have our finger on the pulse of changes and developments in the financial services industry. Of course, you would also want to stand out on financial performance. But when it comes to marketing your stock to the public, it might not be a bad idea to make yourself easier to remember. Most of the time, naming a company is a marketing exercise. And that means that there is a disproportionate number of companies in America that start with C, A, or S. Now generally there is a relationship between a company's ticker and their official name. In short, given any text corpus, 'the most frequent word will occur approximately twice as often as the second most frequent word.' This holds true for stock tickers as well. Which brings me back to what's interesting about stock ticker symbols: They follow what, in Natural Language Processing, is called a Zipfian distribution. The market data presented above is provided by Inovestor for informational and educational purposes only. There is probably a name for this phenomenon in psychology. Get daily stock ideas from top-performing Wall Street analysts. Compare your portfolio performance to leading indices and get personalized stock ideas based on your portfolio. I guess it means less processing for the brain. View the latest news, buy/sell ratings, SEC filings and insider transactions for your stocks. Probably the same reason why many infomercials that ask you to call for a special deal will create memorable telephone numbers (e.g., 1-800-555-555x). New tickers tend to be easier to remember when they fit in with ones that preceded them–when several of the letters are the same as the ones that came before. Sequence 2: PSTG, AMDA, CDTI, FALN, DLNG, CATO Sequence 1: ASPS, ARDM, AKCA, CARA, CATM, CARV Yahoo Finance - Stock Market Live, Quotes, Business & Finance News U.S. Glance at these two ticker sequences, one at a time, and see how many you can write down from memory. What practical implications could this possibly have? It means that on an average day, buyers who glance at stock symbols on a scroll marquee through television or at the airport will see these symbols more often than any other that begins with one of the remaining 23 letters of the English alphabet.

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